Let's take a look at the war between Google and Microsoft

Mohamed Ashraf
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Let's take a look at the war between Google and Microsoft

   The story in short   

Microsoft and Google (or more accurately, Alphabet; if you want to know the difference between Google and Alphabet, read the latest subtitle in this article) are both major corporations with a diverse range of products and services, and it is unavoidable that some of their offers will compete.

The cloud computing market has expanded fast in recent years, with Amazon Web Services (AWS), Microsoft Azure, and Google Cloud among the most prominent participants. While Amazon presently has the largest market share, Microsoft Azure is gaining pace and has more users than Google Cloud.

Google has controlled the search business for years and is a household name. Microsoft's Bing search engine, on the other hand, has been constantly improving and gaining market share, albeit it still has a long way to go to catch up to Google.

Microsoft and Google compete in both the desktop and mobile operating system areas. While Microsoft has a strong presence in desktop operating systems with Windows, Google's Android has a commanding 80% market share in mobile operating systems, compared to Microsoft's limited presence in mobile with Windows Mobile.

Search engines and chatbots competition

Google and Microsoft's recent advances in chatbot technology, as well as the integration of these chatbots into their respective search engines, have created a narrative that Google's search business model is under threat. Microsoft's $10 billion investment in OpenAI, the maker of ChatGPT, is the company's most significant financial commitment to competing with Google in search since the debut of Bing 13 years ago.

Google is also developing a chatbot called Bard, although it is still in the early stages and has not received widespread public scrutiny.

However, all chatbots are susceptible to providing biassed responses, and OpenAI's approach has been to carefully censor their service by removing plainly objectionable terms or phrases. Google's chatbot has yet to be widely scrutinised by the public, and experts are concerned that people may place too much trust in chatbots without fully comprehending its limitations. This could be especially difficult for anyone seeking medical or legal advice.

But let's not rush to judgment and precede events and let events tell us what's going on.

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